Google’s Chrome Won’t Hurt IE – Only FireFox

WARNING: This post was originally published in 2008 and hasn't been updated since.
The tips, techniques and technology explained here may be outdated. If you spot any errors, please let me know in the comments so I can adjust the article. Thanks!

According to a post on, it seems Google is ready to release its new browser to the world, by setting it as a default browser on new computers.

Google, meanwhile, is exploring its distribution options and examining the various ways it might improve its market share. "We will probably do distribution deals,” Pinchai told The Times. "We could work with an OEM (Original Equipment Manufacturer) and have them ship computers with Chrome preinstalled."

By preinstalling the browser on new computers, you'll reach a relativily small percentage of internet users out there. It might replace IE for some users, but those who are scared of changes (and that's just about every PC user with little or no knowledge of IT) will return to Internet Explorer -- their safehaven, the software they know and have used for several years. It's proven to work -- why would they switch to something else?

Those people that use FireFox (a 20% marketshare at the moment), have made the step from Internet Explorer to try the new browser. They are the ones that _do_ like change, so they switched. That 20% marketshare is probably the only share that'll considder using Google's Chrome. 

By further promoting it, the Chrome browser will only steal marketshare of the "alternative" browsers -- FireFox, Safari, Opera, ... -- not the mainstream Internet Explorer users causing more diversity.

Since the launch of IE3 in 1996 to today, Microsoft has never had to compete for browser share against a company as large and powerful as itself. Once Chrome launches, that's going to change; Google has the money and the expertise to match Microsoft dollar-for-dollar and feature-for-feature. If both companies stay on track, 2009 may be the year we finally test John Curran's hypothesis, both in the UK and around the world.

I'm curious to see how that will go. If spending money only means getting the browser preinstalled, then the war will still be won by IE. If it means tearing down IE's reputation through public ads, commercials and likes -- to get to the "common" man, who's afraid of change -- it might tilt the other way around.

If I look at my immediate surroundings, those users that still used Internet Explorer a few months ago, are using it now. Those that had FireFox/Safari/Opera, made the switch to Chrome.

I was ones a FireFox user. I switched to Chrome.

2 comments on “Google’s Chrome Won’t Hurt IE – Only FireFox
  1. Adam says:

    I do not agree with you. I think that adding more standards compliant browsers to the playing field is good for everyone. I think that there are a lot of people who are too scared to download a browser (god knows why) but if there is a new icon on their desktop labeled ‘Internet’ then people will start using it.

    This will only affect people who don’t know about browsers or never thought about changing it or who have no interest in changing it.

  2. Matti says:

    I agree that we need more standard compliant browsers, but that’s besides the point. People are used to IE, and have been for several years – because it works for them. Because most sites make sure to have it work correctly in IE (who would just ditch a 70% marketshare browser?) – even though they don’t respect any RFC’s.

    I’d love to see more people use FireFox or Chrome, but I doubt it will happen soon.

Leave a Reply

Your email address will not be published. Required fields are marked *



You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Why ads?

I'm glad you made it to this blogpost. I hope it helps solve your problem. So why then do I show ads on the site? Writing content, testing it and making sure the layout isn't totally b0rked takes time. A lot of time. The ads are a way to pay back a small portion of that time.

And as you know running a site costs (a bit of) money: the domain name, webhosting, time spent writing and updating content, ... So if you like the content of this blog, consider disabling your AdBlocker for this domain. Thanks!

Recent posts

Looking for help?

Tired of fixing all these tech-problems yourself? We've got an excellent team at Nucleus, a top-class Belgian hosting provider, that can help you.

Discover our Managed Hosting, where skilled engineers manage your servers and keep them up-to-date, so you can focus on your core business. We use a variety of Configuration Management Systems such as Puppet to make sure every config is reviewed, unit-tested and guaranteed to be working.

Want to get in touch? Find me as @mattiasgeniar on Twitter or via the contact-page on this blog.