WARNING: This post was originally published in 2009 and hasn't been updated since.
The tips, techniques and technology explained here may be outdated. If you spot any errors, please let me know in the comments so I can adjust the article. Thanks!
Now this is interesting.
He said that they tested various phrases on the Highrise homepage for the call-to-action button. They originally had used various permutations of “Free Trial” and “Sign-up for Free Trial”. Then they tested the phrase: “See Plans and Pricing”. This resulted in a 200% increase in sign-ups. That’s right. 200%.
Just another case where it makes you wonder, how much we're being manipulated in web interactions ...