Chrome stops showing “www”-prefix in URI

Almost 10 years ago I ranted about removing the WWW prefix from your sites . Today, Chrome is starting to push that a bit more.

Here’s what a www site looks like now (example: www.nucleus.be ).

But in reality, it’s actually www.nucleus.be that has been loaded, with the www-prefix.

Since it’s no longer shown in the most popular browser, why not drop the www-prefix altogether?

As a webdeveloper or web agency, how many times will you have to explain what’s going on here?

(Hat tip to @sebdedeyne , who showed this behaviour)