“See Pricing”, Your Marketing Tip Of The Week!Mattias Geniar, Wednesday, July 22, 2009
Now this is interesting.
He said that they tested various phrases on the Highrise homepage for the call-to-action button. They originally had used various permutations of “Free Trial” and “Sign-up for Free Trial”. Then they tested the phrase: “See Plans and Pricing”. This resulted in a 200% increase in sign-ups. That’s right. 200%.
Just another case where it makes you wonder, how much we're being manipulated in web interactions ...