“See Pricing”, Your Marketing Tip Of The Week!

Mattias Geniar, Wednesday, July 22, 2009

Now this is interesting.

He said that they tested various phrases on the Highrise homepage for the call-to-action button. They originally had used various permutations of “Free Trial” and “Sign-up for Free Trial”. Then they tested the phrase: “See Plans and Pricing”. This resulted in a 200% increase in sign-ups. That’s right. 200%.

Just another case where it makes you wonder, how much we're being manipulated in web interactions ...

Hi! My name is Mattias Geniar. I'm a Support Manager at Nucleus Hosting in Belgium, a general web geek, public speaker and podcaster. If you're interested in keeping up with me, have a look at my podcast and weekly newsletter below. For more updates, follow me on Twitter as @mattiasgeniar.

I respect your privacy and you won't get spam. Ever.
Just a weekly newsletter about Linux and open source.

SysCast podcast

In the SysCast podcast I talk about Linux & open source projects, interview sysadmins or developers and discuss web-related technologies. A show by and for geeks!

cron.weekly newsletter

A weekly newsletter - delivered every Sunday - for Linux sysadmins and open source users. It helps keeps you informed about open source projects, Linux guides & tutorials and the latest news.

Share this post

Did you like this post? Will you help me share it on social media? Thanks!

Leave a Reply

Your email address will not be published. Required fields are marked *