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He said that they tested various phrases on the Highrise homepage for the call-to-action button. They originally had used various permutations of “Free Trial” and “Sign-up for Free Trial”. Then they tested the phrase: “See Plans and Pricing”. This resulted in a 200% increase in sign-ups. That’s right. 200%.
Mattias is a web enthusiast, focussing on everything Open Source, PHP, Security, DevOps & Automation. After more than 10 years of web development, he is now a battle-hardened Linux sysadmin. He currently works at Nucleus and runs the cron.weekly linux and open source newsletter.
You can follow Mattias on Twitter as @mattiasgeniar.