The road to 10k MRR

Profile image of Mattias Geniar

Mattias Geniar, August 08, 2020

Follow me on Twitter as @mattiasgeniar

We hit an exciting and celebratory moment with Oh Dear in July: we hit the €10,000.00 monthly recurring revenue (MRR) target! 🥳

Oh Dear hit 10k MRR

If you’ll allow me, I’d like to take you all back 3 years and talk about the very beginnings to how we got here.

Why share these numbers?

Starting with the elephant in the room: why would anyone share these numbers publicly?

If you’ve been involved in the indie hacker space, filled with bootstrapped businesses, it’s becoming more & more common to publicly share your revenue. It’s inspiring for others and, just like talking about your salary, it really shouldn’t be a secret.

In fact in Belgium, it isn’t a secret. We are obligated to share our balance sheets and they’re publicly accessible on the site of the National Bank of Belgium. So if it isn’t a secret, I might as well share them with pride!

Every road starts at 0

We hit a milestone for us, but when we initially started we had 0 revenue. Everyone starts at zero revenue.

Development started in July 2017 and we launched our first version in January 2018, just 6 months later.

When we launched, we managed to make €465,00 in revenue. This also became our very first MRR!

Oh Dear hit 10k MRR



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